Unveiling India’s export potential-Aahar 2019 commences.

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Bringing the prominent ‘brands’ of food and hospitality industries from India and rest of the world , the premier annual event of the India Trade Promotion Organisation, Aahar 2019 commenced here at Pragati Maidan here on Tuesday.
With more than 560 participants from the country and abroad, the 34th edition of Aahar actively shares the latest consumers trends, concerns, new innovations and trade avenues .
Commerce and Industry Minister Suresh Prabhu was to inaugurate the event but due to Model Code of Conduct in force after the announcement of general elections, he was not present.
The fair has elicited participation from countries including China, Denmark, Germany, Hong Kong, Italy, Indonesia, Israil, Japan, Malaysia, Peru, Russia, Singapore, Spain, Turkey, the US, the UK, Ukraine and UAE.
The display profile is segregated into four categories namely, ‘Food Products, Ingredients & Additives’, ‘F & B Equipment’, ‘House Keeping & Engineering Equipment’ and Confectionery.
The five-day event is committed to developing environment- friendly technologies, and providing business delegates with exciting high quality products and services. Offering new opportunities for exports, the event also offers an insight to operational and food safety concerns and innovations to become energy-efficient, finding budget-friendly raw materials boosting productivity are all format of mind, while still aiming for greater profitability.
The event is significant especially when India is considered among the fastest growing economies in the world and its food processing as well as hospitality sectors are recognised as major attractions for the FDI due to conducive business environment, reforms and favorable government policies.

The event was jointly inaugurated by Mr Paban K Borthakur, Chairman & Managing Director, Agricultural and Processed Food Products Development Authority (APEDA) and ITPO Executive Directorr Deepak Kumar.
Present on the occasion were FHSAI president V K Macker, ARCHII Senior Representative Rajendra Mittal and ITPO General Manager Hema Maity among others.
Speaking on the occasion, Mr Deepak Kumar highlighted the salient features of the event.
He indicated that despite a huge space demand for participation, the fair could not be organised on a large scale due to space constraints as only 22 per cent space is available as work for ambitious project of redevelopment of Pragati Maidan into a world class International Exhibition-cum-Convention Centre (IECC) is going on.
Mr Deepak Kumar said that Aahar is an excellent platform for trade promotion and business networking for all the stakeholders, including top echelons of the Hotel and Hospitality industry including CEOs, General Managers, Executive Chefs, Executive House Keepers, Purchase Managers, senior representatives from catering industry and academic institutions, training hotel management professionals.
Mr Borthakur pointed out that APEDA participated with over 60 exporters under Aahar banner with an objective to enhance India’s global export of food items. Complimenting ITPO for continuing legacy of all the events despite the IECC project, he was confident that the next edition of Aahar would be hosted with a larger participation response after completion of the project. ‘Vote of Thanks’ was proposed by Ms. Hema Maity, General Manager, ITPO.
Aahar is an UFI approved event being organised by ITPO with support of the Ministry of Food Processing Industries, Agricultural and Processed Food Products Development Authority (APEDA) and apex industry associations, Association of Resource Companies for Hospitality Industry of India(ARCHII), Hotel and Restaurant Equipment Manufacturers Association of India(HOTREMAI), All India Food Processors Association(AIFPA), Food & Hospitality Support Association of India(FHSAI) and Forum of Indian Food Importers(FIFI).
Visiting Hours for Business Visitors from March 12-16 are from 1000 hrs to 1800 hrs.

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