To review tourism, Army to organize 3-day snow sports festival in Bhaderwah
The Lead

To review tourism, Army to organize 3-day snow sports festival in Bhaderwah

To review tourism, Army to organize 3-day snow sports festival in Bhaderwah

BHADERWAH: In an endeavour to review tourism in the snow-bound Bhaderwah in the Doda district of Jammu and Kashmir, the army is organizing a three-day snow carnival from February 18.

The snow carnival is being organized by the Army’s Rashtriya Rifles unit based at Bhaderwah in collaboration with district administration Doda and Jawahar Institute of Mountaineering in the picturesque valley, also known as mini-Kashmir for its resemblance with the ‘paradise on earth’.

In the run-up to the three-day festival, different activities like snow sledging, skiing, boarding and snowman making are going on at Thanthera, Jaie Valley, Sartingal and Padri under the supervision of Sub-Divisional Magistrate, Thathri, Athar Amin Zargar who has been appointed nodal officer of the festival.

Apart from these, other attractions will include a live performances by the band of Bhaderwah, photography exhibition cum competition, stalls by J&K Tourism department, high altitude warfare school and Indian Institute of Skiing and Mountaineering, an army spokesman said.

To finalise the arrangements, officials said the Additional Deputy Commissioner Bhaderwah Rakesh Kumar also called a high-level meeting of Army officers, civil administration and other stakeholders of the tourism industry for the success of the event.

“The primary objective to organise snow carnival at this time is to give the much-needed boost to tourism in Bhaderwah valley which is the mainstay of the economy of the locals who have suffered a lot due to the coronavirus pandemic,” Kumar said.  He said the snow festival will provide a platform to the youth to showcase their talent.

Locals expressed their gratitude to the Army and said the event is a welcome step and hoped that it would help revive the badly-hit tourism industry. The tourism stakeholders were, however, critical of Bhaderwah Development Authority (BDA) for its alleged failure to highlight and boost tourism potential in Bhaderwah.

“The Army, besides maintaining peace and law and order, is going an extra mile by taking the much-required initiative to bring back the derailed tourism industry to life, but on the other hand BDA, which is responsible to develop tourism, has completely failed to take any initiative to revive tourism,” said a local tourism player and event Manager, Manoj Kotwal.

Expressing his gratitude to the Army and the district administration for the initiative, District Development Council (DDC) member, Bhaderwah west, Yudhvir Thakur said the festival will not only provide a great opportunity to boost the tourism industry but also generate employment avenues for locals.

He hit out at the BDA officials for their “non-serious” attitude towards the promotion of tourism-related activities. “BDA was established to highlight the tourism potential of the area, but it seems non-serious to revive tourism,” Thakur alleged. Chief Executive Officer, BDA, Navdeep Wazir refused to comment on the allegations and said he does not possess a ‘magic wand’ to revive tourism. (PTI)


The Dispatch is present across a number of social media platforms. Subscribe to our YouTube channel for exciting videos; join us on Facebook, Intagram and Twitter for quick updates and discussions. We are also available on the Telegram. Follow us on Pinterest for thousands of pictures and graphics. We care to respond to text messages on WhatsApp at 8082480136 [No calls accepted]. To contribute an article or pitch a story idea, write to us at [email protected] |Click to know more about The Dispatch, our standards and policies   
To review tourism, Army to organize 3-day snow sports festival in Bhaderwah