Social Media platforms to prevent violation of Code of Ethics during polls.

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Social Media platforms and InternetMobile Association of India (IAMAI) have adopted a Voluntary Code of Ethics forthe forthcoming general elections.

According to the code submitted to theElection Commission, IAMAI and Social Media platforms, including Facebook,WhatsApp, Twitter and Google, will create a high priority dedicated reportingmechanism and appoint dedicated teams during the polls for taking expeditiousaction on any reported violations.

No political campaign will beallowed to run on major social media platforms in the last 48 hours beforepolling ends.It has also been agreed to provide amechanism for political advertisers to submit pre-certified advertisementsissued by the Media Certification and Monitoring Committee. The code also promises to facilitatetransparency in paid political advertisements.

The social media companies will takeaction on content reported by the nodal officer, expeditiously, in accordancewith the law.IAMAI will act as the liaisonbetween social media firms and the poll panel.

Our correspondent reports that thecode, which comes into operation with immediate effect, has been developed toensure free, fair and ethical use of social media platforms to maintain theintegrity of the electoral process.

The code was submitted to ChiefElection Commissioner Sunil Arora in New Delhi on Wednesday.This is the first timeinternet-based firms have voluntarily adopted the norms for the online campaign.

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