Prasar Bharati CEO, Shashi Shekhar Vempati has expressed happiness that the public broadcaster-run Direct to Home (DTH) platform DD Free Dish has crossed 40 million subscribers.
According to FICCI-EY Media Entertainment Annual Report for 2021, DD Free Dish has an estimated base of more than 40 million households.
The growth has been attributed to less expensive television sets, economic issues, launch of the DD Retro Channel and return of big broadcasters to the Free Dish platform.
DD Free Dish has also become a second set top box within the home, used when there are no large events on television in some cases.
Free Dish distributors have mentioned year on year growth in sales as well as the inability to keep up with demand due to a shortage of China-manufactured chipsets.
Television households will continue to grow at over 5 percent till 2025, driven by connected TVs which could cross 40 million by 2025 and DD Free Dish could cross 50 million.
DD Free Dish, is a multi-channel Free-To-Air Direct to Home service of Prasar Bharati.
Primary objective of DD Free Dish is to provide an alternative and affordable platform for quality entertainment & information to people without any subscription fee.
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