Information and Broadcasting Ministry has issued an advisory on Advertisements on Online gaming, fantasy sports and others. It has asked all the broadcasters that the guidelines issued by the Advertising Standards Council of India, ASCI are complied with and advertisements broadcast on television adhere to these guidelines. The guidelines will be effective from the 15th of this month. As per the guidelines, no gaming advertisement may depict any person under the age of 18 years or who appears to be under the age of 18 engaged in playing a game of Online Gaming for Real Money Winnings or suggest that such person can play these games.
It said for print and static, every such gaming advertisement must carry the disclaimer that this game involves an element of financial risk and may be addictive , so please play responsibly and at your own risk. Such a disclaimer should occupy no less than 20 per cent of the space in the advertisement. For Audio and Video, it said, this game involves and elements of financial risk and may be addictive and play responsibly at your won risk. It said, such a disclaimer must be placed in normal speaking pace at the end of the advertisement. The Ministry said, the advertisement should not present as an income opportunity or an alternative employment option. The advertisement should also not suggest that a person engaged in gaming activity is in any way more successful as compared to others.
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