GRM gives big thrust to its UAE presence

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GRM Overseas Limited, India’s third-largest basmati rice exporter has announced that it has formed a strategic alliance with MAN Consumer, one of the fastest growing FMCG distributors in the United Arab Emirates (UAE).
This alliance will enable the distribution of GRM own brand of basmati rice  across 22 Hypermarket Carrefour stores in the UAE. Going forward, MAN Consumer will place GRM brands with other major retail outlets and supermarkets across the UAE, the company said in a statement.
GRM started selling its own brands of basmati rice at large international retail chains over a year ago and is now present in large retail stores such as TESCO, ASDA (Walmart UK), T.J. Morris in the UK, Albert Heign in Holland and Metro in Poland. The strategic alliance with MAN Consumer for distribution marks the start of GRM sales of its own brand of basmati rice in the UAE.

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