In 2020, Digital channels of Prasar Bharati across DD and Akashvani have registered more than 100 per cent growth, clocking over a billion digital views and over six billion digital watch minutes. In a statement, Information and Broadcasting Ministry said, during 2020, NewsOnAir App added more than 25 lakh users with the platform registering over 300 million views with Live Radio streaming featuring over 200 streams being most popular feature. DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10.
Underscoring the substantial digital audience for news from the Northeast, Northeast service of All India Radio News is also in the top 10, and incidentally has crossed the 100 thousand subscribers digital milestone. Interestingly during 2020, Pakistan accounts for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind.
Among the most popular digital videos during 2020 are Prime Minister Narendra Modi’s interactions with school students, Republic Day Parade 2020 and a rare video of Shakuntala Devi from DD National archives, circa 1970s. A dedicated Prasar Bharati YouTube channel for all Sanskrit language content was launched in 2020, wherein all Radio and TV content being produced in Sanskrit language across DD-AIR nationwide networks are uploaded, for easy access to viewers. Dedicated Mann Ki Baat YouTube channel and Twitter handle have seen rapid growth in 2020, with Mann Ki Baat s Twitter handle now having more than 67 thousand followers. The YouTube channel has regional language versions of different episodes of Mann Ki Baat. Almost 15 hundred Radio Plays in different Indian languages are available across DD-AIR Network, which are now being digitised and uploaded on our YouTube channels.
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